The building blocks of the Strong Rail strategy
We have already set the course for a shift in the mode of transport with our Agenda for a Better Railway, which was decided in the previous year, and started to create additional capacities in the short term, to increase product quality and to improve customer satisfaction. The Agenda for a Better Railway was the basis and starting point for the development of the Strong Rail strategy. With the new strategy, we continue the positive developments of the Agenda for a Better Railway, broaden the scope of the content and the timescale, and thus create a larger strategic framework of Group-wide relevance. Our new Strong Rail strategy is a framework with which we also create the internal prerequisites for shifting traffic to the rails and ensure sustainable alignment with the green transformation of DB Group. In order to create the necessary conditions in both the system and the organization for shifting traffic, we have identified three areas of expansion within the Strong Rail framework:
- More Robust - we are committed to the comprehensive expansion of performance-critical capacities. With a longterm focus on growth and technological innovations, we are creating the necessary capacities in infrastructure, vehicles and personnel. Among other things, together with the Federal Government, we are investing in the development and construction of lines and hubs, additional terminals for freight transport and the purchase of new vehicles. The digitalization of rail operations, better capacity management and the enhancement of measures in recruiting and qualification also create more capacity. More trains, more train-paths and more employees will enable us to transport significantly more people and goods while offering higher quality of service.
- More Powerful – in order to be able to achieve a high and sustainable performance level in the long term, we will also carry out structural changes. We will simplify the organization and consistently align it with the common goal of a strong rail system. In order to be closer to the customer and respond more quickly to employees, we rely on a strong regulatory and functional organization, the introduction of customer-oriented collaborative processes to improve cross-business cooperation and a binding process philosophy with common standards and methods. With simple processes and clear responsibilities, we achieve more discipline and speed in our implementation of strategies.
- More Modern – we will increase the attractiveness of rail for our customers. With more frequent and faster connections, the rail supply will be significantly improved. By expanding in the area of new mobility, we provide our customers with an integrated offer that almost extends the rail line right up to their doorstep and complements local public transport in a meaningful way. By using digital technologies, we will also facilitate the effortless switch between different means of transport. The integration of new and innovative forms of mobility and the use of smart services and digital platforms create clear added value for our customers. In this way, we take into account the rising expectations and create an attractive offer for sustainable mobility and logistics.
We have identified five central topics for each field of expansion, the building blocks. The essential criterion for selecting these building blocks is their business-unit-wide significance for Strong Rail. A shift in the mode of transport to rail can only unleash its full potential for environmental and climate protection if we also strengthen and expand our contribution to this. We take our ecological responsibility seriously and are also implementing our Green Transformation. To this end, we have defined a further building block, through which we are reducing our ecological footprint and thus strengthening the effectiveness of the shift in the mode of transport. As part of this building block, environment and 100% green electricity, we are ensuring that our traction current will be fed from 100% renewable energy sources by 2038 and that the energy infrastructure is available for this.
The building blocks form the strategic framework of our business operations and are supplemented by business-unitspecific building blocks.